Whether
it’s a non-profit or a corporate, social media has now become one of
the important tools in any organization’s belt. With the advent of
mobile technology and the boom in popularity of social networking sites,
social media is also a challenging field to manage, opined experts in
the social media from around the globe who participated in the two day
conference held at the Hotel Royal Orchid in Bangalore. Speakers after
speakers emphasized that social sites such as Face book, Twitter, Linked
In and numerous blogs have become a serious force in the globalized
world making it hard for any company to ignore their power.
The
event was held to enrich Akshaya Patra's online presence and reiterate
the fact that today, non-profits are the better customers of the
Internet. Commenting on how the social media can help organizations like
Akshaya Patra, Shridhar Venkat, Executive Director, The Akshaya Patra
Foundation said “ Since inception, Akshaya Patra has tried to harness
technology for social development. Akshaya Patra’s aim is to enable
hunger-free education for the children in India, and we are trying to
make it possible with the help of social media. Apart from generating
awareness, social media also helps us to reach our supporters and
well-wishers and update them about the latest happenings and
requirements. Engaging with social media we are able to feed more and
more hungry stomachs”.
The
conference was attended by the world’s most respected social media
experts. During the two-day conference, experts shared their newest
strategies, latest techniques and proven business-building tactics that
one need to know to immediately benefit from social media.
"Social
India has one of the best line-ups of social media experts I've ever
seen," stated Eric Weaver, vice president of social business strategy
for Seattle-based Ant's Eye View. "Rather than being observers or
commenters, all the speakers have hands-on, real-world experience with
major brands. By bringing proven corporate practitioners to Indian
audiences, Akshaya Patra is providing attendees with actionable insights
and approaches to their own marketing, PR and operational efforts."
Some
of the speakers in the conference included Shauna Causey,
Social/Digital Media Strategist (USA), Shashank Nigam,CEO, Simpliflying,
Kapil Gupta, CEO, OM Logic. Social India conference held in aid of
Akshaya Patra Foundation and Anant was officially supported by Infinity
group.
