Friday, August 3, 2012

Javed Akthar & Shankar Mahadevan new track to commemorate Akshaya Patra’s billionth meal celebration

Javed Akthar and Shankar Mahadevan – the duo that has established a firm presence in the minds of discerning music lovers, has yet again woven a magical track that echoes The Akshaya Patra Foundation’s mission loud and clear. The song conveys a powerful message on the importance and significance of education and the need for values. A mellifluous melody with powerful lyrics sung flawlessly by Shankar makes the track truly special. The chorus by children adds to beauty of the song. A video, shot in the locales of Rajasthan where Akshaya Patra has a large presence, by upcoming videographer Abey Abraham, complements the song.
The track will be released by Narayan Murthy, Chairman Emeritus, Infosys Limited, and Sudha Murty, Chairperson of the Infosys Foundation who have been long time patrons of Akshaya Patra. The launch is scheduled for August 5, 2012 in Bangalore.  
Talking on the significance of the billionth meal and the song specially composed for the occasion, Madhupandit Dasa, Chairman, The Akshaya Patra Foundation, said “Serving a total of billion meals in a decade is indeed a joyous occasion for us. With support from Government, donors, well wishers we have built this organisation’s success story. Shankar’s song and Javedji’s lyrics perfectly encompass the essence of Akshaya Patra’s aspirations.  We are very happy they have associated with us.”
Shankar Mahadevan’s mission to eradicate hunger among children seamlessly fits in with the vision of Akshaya Patra.  He says, “Akshaya Patra is fulfilling a very vital need among children and the cause is very close to my heart. I am very happy to join their efforts. The best way I can do that is by using the powerful medium of music. I hope that this song will touch many hearts and make a difference to millions of children in the years to come.”
Akshaya Patra which owns the copyright of the song is expected to market the song in a big way after its release with an intention to raise awareness about its programme to enable hunger free education. 
The entry for the billionth meal celebration is by invitation only and is limited to individuals and government functionaries and key donors who have been partners to the success of the mid day meal programme. 

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